New loneliness data highlights urgent need for support this Christmas

New research from the Age Cymru Network reveals the stark reality of loneliness among older people this Christmas, with almost 36,000 older people set to spend Christmas Day without seeing or speaking to anyone.

We're urging the Welsh public to donate to our Christmas campaign so that we can continue supporting older people when they need it most.

The reality of Christmas for older people in Wales

The research shows just how isolating this time of year can be for many older people:

• Two in five say they don't feel the joy they once felt at Christmas time
• More than one in five are no longer surrounded by family and friends at Christmas
• A sixth miss the sound of laughter at Christmas time
• In excess of 97,000 older people will be eating dinner alone on Christmas Day
• More than 17,000 won't have anyone to exchange presents or cards with this Christmas

Loneliness and social isolation are issues all year round, but winter and Christmas can be particularly tough. With routine services winding down, shops closing early or shutting completely, colder weather, shorter days and changes in people's health, it becomes harder for many to sustain social connections.

How we're helping

Victoria Lloyd, our chief executive, said: "We know the feeling of joy, companionship and belonging that services provided through the Age Cymru Network give to so many older people at this time of year.

"Loneliness becomes a daily battle when the TV or radio is your only companion. No older person should ever feel alone and isolated. Your support has the power to change this situation.

"For thousands of older people who are feeling lonely, forgotten, or who have no one else to turn to for help, the Age Cymru Network is a lifeline.

"Through our advice services, we offer information and support to help tackle feelings of loneliness. And through our friendship services, we offer lonely older people connection, a listening ear, and a friendly voice.

"This is why it's never been more important to donate to Age Cymru. Funds raised help us continue our vital work tackling loneliness and being there for those who have no one else to turn to.

"Your donation could bring comfort, friendship, and care to an older person facing loneliness this winter. From friendly weekly calls to local lunch clubs, we're here. But we can't do it without you. Help us tackle the loneliness you don't see."

Every donation, no matter the size, can help Age Cymru Network partners provide the human connection that too many older people live without.

Donate today

To donate to support older people across Wales, please click HERE