Building stronger connections between care homes and communities in Wales.

Care homes are more than places of care; they’re part of our communities. They’re full of stories, friendships, creativity, and life.

Open doors, connected lives is a national campaign led by Age Cymru and funded by Welsh Government, to:

• Build understanding of the value of strong community–care home relationships
• Challenge outdated stereotypes about ageing and residential care
• Enable engagement – give care homes, professionals and communities the tools to connect confidently

Together, we can create care home communities where everyone feels seen, valued and connected.

Campaign resources

We’ve developed a set of free, practical resources to help different groups take part in the campaign.

Anyone can get involved

• Visit or volunteer with your local care home
• Share posts on social media using #OpenDoorsConnectedLives
• Start a partnership through your school, community group or organisation
• Talk openly about the positives of care home life with your networks

Tell us how you have connected with your local care home: carehomes@agecymru.org.uk